PRESERVAÇÃO DAS FACES E TEORIA DA POLIDEZ NAS INTERAÇÕES DISCURSIVAS EM COMENTÁRIOS AVALIATIVOS DO GOOGLE MAPS, ACERCA DE BARES TERESINENSES

Abstract

This work aims to analyze the interactions in Google Maps evaluative comments, from the perspective of the strategies of politeness and preservation of faces. For this purpose, we will rely on the studies of Brown and Levinson (1987) that approach the notions of faces, complementing the studies of the sociologist Goffman (1967) concerning the strategies of threat and preservation of the faces of interlocutors, and our study was based on the strategies of politeness that was listed by Brown and Levinson. We will discuss about the possible definition of the term pragmatic, rescuing the notion of verbal interaction, trying to associate it to the studies of faces and the strategies of politeness throughout the article. Concerning the results obtained from the analysis, we concluded that the representatives, who speak on behalf of the establishment, sometimes seek to break and save some faces at all times for a specific purpose or for the welfare of the client, attributing reason to it, sometimes they take away the reasons in order to save their positive image as a commercial establishment. This game of interaction between speaker and interlocutor favors the preservation of their image, which is built on the relationships between the participants that are being established and this requires a preservation of the faces and strategies of politeness in any context of communication and interaction.